When I started searching, I didn’t find a solid option for teenagers. I was choosing between legacy brands for that put an emphasis on traditional masculinity or soft floral scents, and expensive natural brands which I didn’t even know would work with my kid's body chemistry. None of the choices felt right, so in my mind there was only one other thing to do: create my own.
That decision started me on a journey to develop products that address the specific and changing needs of teens and tweens. As a brand, I want Miles to help ease the stress of being a teen by being an inclusive, modern brand that focused on individuality rather than enforcing gender roles and expectations.
Today there is more space for teens to be their authentic selves and we want to celebrate that with Miles. Miles is for everyone, whether it be the musician, actor, thinker, athlete, gamer, or whatever else they are passionate about. As a mom, that’s a brand I can really get behind.
